Opinionated SEO - Digital Marketing News
Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
Episodes
41 episodes
Trends and Takeaways from BrightonSEO - San Diego 2024 SEO Conference
What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions...
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Season 4
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Episode 2
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18:39
Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces
Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes...
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Season 4
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Episode 1
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21:04
AI LLM Prompting Tests - My Results on Prompt Engineering
I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building...
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10:43
Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands
Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original ...
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Season 3
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Episode 3
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31:35
Google Analytics 4 Alternative - Plausible Analytics
In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics to...
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Season 3
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Episode 2
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17:06
What's Going on With Google? Content AI Tips.
Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! I'll be discussing Google's issues that I'm seeing.Slow speed of Chrome browserDecrease in ad revenueGoogle Analy...
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Season 3
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Episode 1
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9:07
ChatGPT - What is it and what should I know about it as a marketer
In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to ...
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Season 2
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Episode 30
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12:17
Offline Marketing & Local Real Estate Marketing Interview with Raj Sharma
Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his...
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Season 2
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Episode 29
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12:48
Gerald Murphy Interview - Original Content, User Journey, Google Realtime Algo updates
We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.We dive into topics such as:SERP featuresNew features coming ...
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Season 2
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Episode 28
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27:41
Ashwin Balakrishnan Interview - Writer, Marketer, Strategist
Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topic...
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Season 2
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Episode 27
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1:01:19
Jonny Rockz - Marketing in the Music Industry
I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time.Jonny has opened for the likes of Ice Cube, and his latest sin...
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Season 2
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Episode 26
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24:37
Interview with Wade Carlson - Advice for new SEOs, Local SEO, & Dos Equis
Wade Carlson is an SEO professions based out of Orange County, CA.From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing.He talks about his first passion projects, local SE...
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Season 2
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Episode 25
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49:05
Ahrefs Free Tools - A Summary Discussion
On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data...
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Season 2
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Episode 24
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9:23
Interviewing SEO Ryan Ricketts - Moving Verticals and Agency to In-house
On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together.I wanted him on the show because he's moved between several verticals as well as from different types ...
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Season 2
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Episode 23
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50:48
Exact Match Domain Names SEO Myth
There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more,&nbs...
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Season 2
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Episode 22
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4:01
Can AI Content Rank on Google?
Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines.I’ll start with some background on the latest publicly available AI system, an example out...
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Season 2
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Episode 21
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40:19
Screaming Frog and the Search Console URL Inspection API
Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20
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Season 2
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Episode 20
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10:46
Google Office Hours with John Mueller January 28th, 2022 Recap
Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’...
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Season 2
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Episode 19
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12:00
Acronyms and Abbreviations, Link Juice, and Domain Authority is Fake News
See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some t...
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Season 2
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Episode 18
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21:23
A New meta tag and Walmart is making big moves into the Metaverse
A New meta tag and Walmart is making big moves into the Metaverse Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17Last Friday, January 21st, 2022, Google ...
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Season 2
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Episode 17
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6:53
Google Office Hours with John Mueller Jan 21st, 2022 Recap
Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’...
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Season 2
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Episode 16
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15:52
Privacy in Search Engines & Blocking Extensions
Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily.Full Show Notes Blog Post @ https://op...
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Season 2
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Episode 15
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5:12
Discussion of Rand Fishkin's Lost and Founder (Founder of Moz and SparkToro)
I wanted to do something a little different today. Since I didn’t see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter drama about SEO in general. I thought I would talk about...
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Season 2
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Episode 14
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5:35
Cats got me backlinks and SEMRush buys Backlinko?
I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a few noteworthy SEO items)Full show notes and blog...
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Season 2
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Episode 13
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4:17
Algorithm Update, Reviews In Maps, Open 24/7, Page Experience On Desktop
Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more!Full Blog Po...
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Season 2
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Episode 12
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5:45